
The sustainable transformation of our industry will only succeed if we think in terms of value chains and include holiday destinations as true partners in our plans. With this in mind, we are developing Rhodes into a beacon for sustainable holiday destinations together with the government of the southern Aegean and local stakeholders – with the Greek government also involved. Together, we are making an important contribution to a more sustainable tourism industry. Other destinations can benefit from the learnings on topics such as sustainable mobility, green energy, waste prevention and environmental education.
TUI’s sustainability agenda is based on three key areas: People, Planet and Progress. For these areas, we will actively shape the environmental, social and economic dimensions of sustainability with pioneering initiatives and ambitious targets. The areas at a glance:
We want to ensure that people in destinations benefit from tourism. Especially in emerging and developing countries, tourism contributes significantly to development and prosperity. With the independent TUI Care Foundation initiated by TUI, we implement projects around the world that strengthen economic participation and local education. Through the “Tourism for Development Fund”, launched in 2023 in partnership with UN Tourism, the Foundation is providing ten million euros by 2030 to promote sustainable tourism in the world’s least developed countries (LDCs).
By 2050 at the latest, we are committed to achieve net zero emissions in all business areas as well as supply chains. As an interim step, we have set specific emission reduction targets for our airlines, cruise lines and hotels by 2030. In addition, we aim to change the way we use the planet’s natural resources and evolve into a circular economy company.
We want to use our scale in the industry to increase the positive social and environmental impact of our holiday offerings. Together with our local partners, we will develop a sustainable business model that empowers customers to make sustainable choices at every step of their journey.
Why are we convinced that we will achieve our emission reduction targets? Because sustainability has been part of our corporate DNA for decades. For example, TUI pioneered the first sustainability department in the European tourism industry over 30 years ago. Since then, we have been working hard to reduce the environmental impact of our aircraft and cruise fleets, as well as our hotels, offices, and travel agencies. This includes multi-million-euro investments in state-of-the-art aviation and cruise technologies to improve carbon efficiency.
Today, most TUI Hotels are certified as sustainable by the Global Sustainable Tourism Council (GSTC). Our achievements:
As one of the world's leading tourism groups, we engage in public policy dialogue at EU, national and destination level on topics affecting our business, our people and the communities we operate in. Our engagement is guided by our Integrity Passport (Code of Conduct) and we do not make direct financial or non-financial contributions to political parties, candidates or policymakers. TUI AG is registered in the EU Transparency Register and the German Bundestag Lobby Register, as well as in other national registers if applicable. Oversight of our political engagement activities sits with the Group Executive Committee and is coordinated by Group Corporate & External Affairs. TUI supports the goals of the Paris Agreement to limit global warming to 1.5 °C and well-below 2° and advocates for rules that enable the tourism sector's sustainable transition to net zero by 2050. We review our direct climate-related engagements against these positions before they take place, and we review our key trade association memberships for Paris-alignment. This approach applies across all jurisdictions in which TUI Group operates.