
From ordering their own ice cream to making friends by the pool, a family holiday could be the easiest way to help children grow in confidence this summer.
And with nearly two-thirds (63%) of children saying they feel more independent on holiday, TUI retail expert Alex Wagstaff says everyday holiday moments can become confidence-building firsts.
To help children grow their confidence this summer and build on those everyday milestones, TUI's holiday expert Alex Wagstaff has given her five top tips for families and children to use over summer holidays.
The advice comes after TUI's research highlights a clear holiday "independence gap" between parents and children.
Children believe they are ready to walk around a holiday resort alone from age seven, while parents place that milestone at 10. They also feel ready to stay out later with friends around three years earlier than parents think they should.
The findings also show that this extra freedom can have a real impact, with 41% of children saying being trusted by their parents helps them feel more independent.
Almost three in 10 parents also said their children are more willing to try new things on holiday, from new foods and activities to making friends away from home.
Backed by a team of over 11,000 professionals and a network of over 300 retail stores and independent travel agent partners, customers benefit from expert advice throughout their holiday experience. TUI Airways, part of TUI Airline, operates to over 77 destinations in 31 countries including Turkey, Greece, Thailand and Egypt with 70 aircraft from 22 UK and Ireland airports. We partner with over 50 leading airlines giving customers unmatched flexibility to find their perfect holiday whether it be Warsaw, New York or the Maldives. Our award-winning service is recognised by Good Housekeeping Reader Recommended and trusted by customers with a 4.6 star Trustpilot rating. We were also awarded Best Travel Company for Accessible Holidays 2025 by Good Housekeeping and won various awards at consumer voted British Travel Awards 2026.
TUI's new My Holiday Firsts Passport are available in selected stores this summer. The passport is packed with stickers and space for drawings and notes so children can keep track of their 'firsts' over the summer holidays.